About.
Hi, I’m Ira Klusendorf—Your Strategic, Creative, and Data-Led Fractional CMO
I’m a former Creative Director turned VP of Marketing with 15+ years leading high-growth, multi-location brands—most recently in a vertically integrated national franchise system. Now, as a Fractional CMO, I help growing businesses align their brand, marketing systems, and performance strategy to unlock sustainable growth.
I bring a unique blend of:
- Brand-first thinking from my years in creative leadership
- Digital and data obsession to optimize what works
- Strategic clarity and structure to scale teams and systems
Marketing today isn’t about picking a lane—it’s about integrating the right ones. That’s what I do.
Advantage.
Creative Roots. Strategic Mind. Data-Driven Heart.
I believe your marketing should be more than creative—it should be clear, consistent, measurable, and scalable.
As a Fractional CMO, I help you bring all of that together:
- Creative direction that builds brands people remember
- Digital marketing strategies that actually perform
- Marketing systems that support both national growth and local success
- Analytics and optimization that tie it all to ROI
Whether you’re refreshing a legacy brand, launching new locations, or trying to make sense of your marketing data—I’ll help you lead with clarity and execute with confidence.
Projects.
I Partner With Brands Poised for Growth
I specialize in working with:
- Franchise brands (10 – 100+ locations)
- Multi-location businesses across service, retail, or home categories
- Private equity portfolio companies without a full-time CMO
- Founders and CEOs ready to level up their marketing leadership
Expertise.
Fractional CMO Services Built for Scale
Fractional CMO Leadership
Embedded strategic marketing support on a part-time basis—aligning your brand, team, tech, and tactics.
90-Day Growth Reset
A focused, high-impact engagement to audit, align, and relaunch your marketing strategy and execution.
Brand Positioning & Messaging Development
Whether launching or repositioning, I help you clarify your story and express it across every channel.
Digital Marketing Strategy & Optimization
Paid media, CRM, SEO, web—everything is performance-driven, grounded in data, and aligned to real goals.
Voices.
Hear from My Clients
“Quality service. Would highly recommend for any company trying to get their brand out there. Ira counseled us on dozens of projects.”
– First Station Media
“I have had the pleasure of working alongside Ira as a vendor for several years, and I can confidently say he is an exceptional marketing director. Ira excels at collaborating with his staff and vendors, always bringing out the best in everyone. His encouragement to increase my knowledge of AI toolsets not only enhanced my post-production and animation work but also significantly improved my business. Ira’s leadership and support have been invaluable. Working with Ira is always a win-win.”
– Steve Johnson, Creative Director, WOWfactory
Trust.
“Ira will be an asset in all of his ventures and will leave any place he lands a little better than when he got there.”
– Molly Alsobrook, Enterprise CSM, Attentive
Why Clients Work With Me
Creative, Strategic, & Analytical
I bring a rare blend of branding, strategy, and digital execution—all backed by performance metrics.
Built for Scale
From systems to teams to creative execution, I help you build the infrastructure for growth.
Franchise-Fluent
I speak the language of franchising—and understand how to balance local needs with national brand power.